Description
Bright Insights, the eCommerce analytics division of Bright Data, is seeking a seasoned Senior Product Marketing Manager to lead marketing initiatives. This role is pivotal in shaping messaging, positioning, and go-to-market tactics for our AI-driven eCommerce analytics solutions. The ideal candidate is a storyteller, strategist, and market analyst who excels at connecting product capabilities to customer needs.
Responsibilities
- Develop clear, compelling messaging that resonates with target audiences and aligns with the Bright Insights brand.
- Conduct competitive analysis and market research to identify industry trends, customer pain points, and growth opportunities.
- Plan and execute product launches, coordinating closely with sales, product, and engineering teams.
- Craft marketing materials, including whitepapers, case studies, sales enablement decks, blog posts, and webinars.
- Work directly with customers to develop impactful case studies and testimonials showcasing Bright Insights’ value.
- Collaborate with sales and product teams to ensure consistent messaging and effective enablement resources.
- Measure marketing campaign effectiveness and refine strategies using data-driven insights.
Requirements
- Approximately 5 years of experience in B2B product marketing, ideally within SaaS, data services, eCommerce, or related technology sectors.
- Proven ability to create compelling product narratives and positioning.
- Analytical mindset, with strong familiarity in data analytics and insight-driven products.
- Exceptional written and verbal communication skills in English.
- Proficiency with marketing and CRM tools like HubSpot or Salesforce.
- Background in eCommerce, data analytics, or similar fields is a significant advantage.
- Experience marketing enterprise-level B2B solutions is highly beneficial.